The Grifter

We caught up with Glenn Wignall of Marrickville’s esteemed The Grifter to chat about his swanky new canning line, branding blunders, future aspirations, and why a session IPA best describes his personality. READ ON!

Ideally, where would you like to see The Grifter in 10 years?

While it’s obvious that The Grifter has a solid local following – who wouldn’t with a polaroid wall featuring local dogs – Glenn and the team would ideally like to extend their presence interstate, while keeping up with local demand. If you haven’t yet, grab a copy of the latest Beer & Brewer magazine and check out The Grifter’s feature in the Top 50 Brewpubs for ‘Community’.

We just gave you the keys to the brewery of your dreams, where are you headed?

Warpigs, Copenhagen.

What is your least favourite aspect of the industry and the brewery?  

Logistics. Glenn noted the challenges facing a growing brewery – all of the elements that were overlooked in the beginning slowly creep back to bite.  

What’s your biggest branding blunder / lesson?

He’s steering clear of naming a beer after a person – fictitious or not – anytime again in the future. While it’s a great concept, he notes the challenges of maintaining and developing such a persona around a beer. Additionally, he’d advise against converting a painted artwork to a digital format; colour matching is a complete nightmare.

You’ve stepped down from the brewery to enter the illustrious world of brewing supplies. Which one would you work in: hops, malt or yeast?

Driven by a severe aversion to anything related to logistics and figuring malt was the hardest to move, Glenn chose hops. Naturally, we approve.

Money is no issue, so what is your wildest merch dream? 

With a bit of help from Google figuring out their name, Glenn invested in an enormous zeppelin/blimp thing to hover over Sydney pronouncing the glory of his venue.

What is the most coveted beer award for you personally? 

GABS Hottest 100 Aussie Craft Beers. At the end of the day, it’s the people who hold the power.

If you could convert your personality to a style of beer, what would it be and why? 

Session IPA, easy to get along with, but just enough bitterness to keep you entertained.  

If you find yourself around Marrickville, get along to the awesome crew at The Grifter and say G’day from Hopco.

 

Cheers Glenn! 

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